Market prospects of plush toys

Plush toys have a vast market and great development prospects both domestically and internationally, especially long plush stuffed toys and Christmas gift toys. There are many bases in China that produce plush toys and plush toys, with Guangdong, Zhejiang, and Jiangsu regions in the south; There is a Shandong region in the north. Domestic export ports are mainly concentrated in ports such as Shenzhen, Shanghai, and Qingdao. It creates a considerable amount of foreign exchange income for the country every year.

The per capita toy consumption level in China is relatively low, but with the rapid development of the national economy and the continuous improvement of home living standards, the astonishing potential of the Chinese toy market will gradually be revealed. According to a foreign survey, plush toys are the top choice for European parents to choose toys for their children. The per capita cost of toys in Europe ($144) is much higher than that in developing countries such as China and even Asia ($13), making it the second largest toy consumption market after the United States ($340), while the per capita toy consumption in Asian countries is less than one tenth of that in Europe. According to a survey by the China Toy Association and the China Social Survey Agency, there are 286 million children and adolescents under the age of 14 in China. Their per capita annual toy consumption is only 20 yuan (2.4 US dollars) to 30 yuan (3.6 US dollars) in Chinese yuan, far below the level of Asian children's per capita annual toy consumption of 13 US dollars and global children's per capita annual toy consumption of 34 US dollars.

If China's toy consumption reaches the Asian average level, the market size is expected to exceed 30 billion yuan. In addition, the Hong Kong Trade Development Council's comprehensive survey report on the Chinese Toy Market predicts that the mainland toy market will grow at an annual rate of 40% in the future, and by 2012, sales will exceed 100 billion yuan.

According to relevant data, there are 380 million children under the age of 16 in China, of which only children account for 34% of the total number of children, reaching 129 million. In the total consumption of children, children's toys increased from 5% in 2011 to 8% in 2012. These data indicate that the domestic plush toy market has broad prospects and great potential.